Category Archives: Ninth Circuit

Dole’s “All Natural” Description On Certain Fruit Products Could Mislead Reasonable Consumers

A recent decision from the Ninth Circuit has highlighted the uncertainty that exists in the food product market about the use and definition of “All Natural” in labeling and advertising.  In Brazil v. Dole Packaged Foods, LLC, 2016 U.S. App. LEXIS 17733 (9th Cir. Sept. 30, 2016), the Ninth Circuit held that District Judge Lucy H. Koh erred in granting Dole’s summary judgment motion on claims arising from the purported deceptive labeling of Dole’s fruit products.

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